By Taiga Uranaka and Martinne Geller TOKYO/LONDON (Reuters) - British American Tobacco PLC (BAT) plans to test a new tobacco-based cigarette alternative in Japan next month, it said on Tuesday, taking aim at Philip Morris International Inc's popular iQOS and Japan Tobacco Inc's Ploom Tech. BAT said it plans to launch its new product, called "glo", on Dec. 12 in the northeastern city of Sendai. Glo electronically heats tobacco enough to create an inhalable vapor.
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